Dr. Praeger’s has been a trusted source for satisfying, plant-based meals for 30 years and counting. With their brand and packaging recently updated, our task was to integrate their new identity seamlessly into the online world.
Our mobile-first approach paved the way for a modular structure which is designed to grow alongside Dr. Praeger's ever-expanding product offerings. Through a focus on accessibility standards (including color-contrast), we brought to life an online version of the newly launched brand identity that is more accessible to all, helping foster a sense of connection with the Dr. Praeger’s community.
We utilized the new colorful branding as a visual cue that is equally elegant and playful
Being a frozen foods brand, Dr. Praeger’s products aren’t sold through their website. Instead, they partner with Where to Buy, a modern store locator ( MDG partnered with Where to Buy for this project) which facilitates locating products at grocery stores and online retailers near the customer…within each product page. A fantastic use of technology making this redesign all the more powerful.
A great client, and a fantastic product with a wonderful mission. We’re happy to have been a part of moving the needle forward for Dr. Praeger’s.
